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Professional working environment
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Attractive Package
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Good Career Path Grow
Our client is a leading FNB chain dedicated to authentic Vietnamese cuisine, part of a larger international group. Their mission is to share the vibrant flavors of Vietnam with the world, emphasizing quality, authenticity, and innovation. Positioned as a premium destination for Vietnamese food enthusiasts, they offer a modern dining experience while preserving the rich culinary heritage of Vietnam.
Responsibilities:
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Develop and execute comprehensive marketing strategies to enhance the brand image and visibility of the firm within the Vietnamese market.
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Collaborate closely with the Board of Directors to align marketing strategies with business objectives and growth targets.
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Passionately advocate for Vietnamese traditional food, incorporating it into marketing initiatives to promote cultural heritage and authenticity.
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Lead the marketing team in executing brand marketing campaigns across various channels to drive customer engagement and loyalty.
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Take charge of re-branding initiatives to rebuild trust in product and service quality among customers who have previously expressed doubts.
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Analyze market trends, consumer behavior, and competitor activities to identify opportunities for innovation and differentiation.
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Establish and nurture strategic partnerships with key stakeholders, influencers, and media outlets to amplify brand messaging and reach.
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Monitor and evaluate the effectiveness of marketing efforts through KPIs and metrics, adjusting strategies as needed to optimize performance and ROI.
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Stay abreast of industry developments and best practices in branding and marketing to continually enhance [FNB Chain Name]'s competitive edge.
Requirements:
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Vietnamese nationality.
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Proven track record in developing and implementing successful brand strategies.
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Genuine passion for Vietnamese traditional food and a commitment to promoting it through marketing efforts.
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Strong interpersonal and communication skills, with the ability to effectively collaborate with senior leadership and cross-functional teams.
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Demonstrated experience in executing brand marketing campaigns across various platforms and channels.
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Previous experience in re-branding initiatives, particularly in rebuilding trust in product and service quality.
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Adept at working in a fast-paced environment and managing multiple projects simultaneously.
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Creative thinker with a strategic mindset and a proactive approach to problem-solving.
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Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
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Fluency in Vietnamese and proficiency in English.
Contact Details:
Jaden Nguyen (long_nguyenphi@persolkelly.com) - 0773038428