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European Company
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Attractive employee policies
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We are looking for a Marketing Manager with strong experience in Branding, Product Management for milk, diary or other beverage products.
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Support Key Account Management Organization:
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Regular provision or relevant market information and trends to the respective end users (external and internal)
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Visit existing and potential customer’ key personnel alone or together with the KAMs to identify their needs/requirements and give marketing presentations
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Develop and implement marketing support programs in collaboration with KAM, existing and prospective customer’s marketing and senior personnel with the goal to grow SIG Combibloc’s sleeve volume and market value
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Coordinate local input & commercial team for system cost analysis for new projects/ commercial offer
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Product Management:
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Provide sleeves, mock-ups and filled samples to internal and external customers
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Assist customers in the development of new product concepts & Coordinate with Quality Dept. to run trial in SIG Tech Centers (if request)
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Assist customer in the development of new packaging designs or redesigns (“Idea+”)
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Work closely with Commercial team to monitor new product launch in SIG packaging & submit input for the CBAS Reports quarterly and “Market Innovation CBAS”
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Customers’ engagements:
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Understand customers’ portfolios, market trends and ideate concepts to drive and lead innovation workshops with customers in Vietnam. Coordinate with flavor houses for kitchen samples related customers’ workshops.
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Regularly update to customers market information, trends, SIG innovation, SIG blogs via e-news, workshops, meetings
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Marketing Research/Marketing Database (“Insight”):
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Monitor political developments, enactments, regulations affecting SIG Combibloc business and the markets which SIG is supplying
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Monitor economic, social trends and developments in the country and the impacts for company business industry
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Track NCSD and LD total market size, growth, package split, key players and the drivers for growth in the relevant market segments and categories.
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Monitor customers’ communication, marketing campaign, new products launch for monthly review
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Monitor competitors’ communication, marketing campaign, pricing movement for monthly review
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Market & Strategic Planning:
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Develop MKT plan yearly to build SIG Vietnam branding & execute into media channels – focus on digital platforms. Present to CM & Head of cluster MKT for approval.
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Translate/ Copywrite SIG blog posts into local languages and manage contents on time in SIG website/blogs, official digital platform.
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Under the direction of the Country Manager and in accordance to the CBMO/AS Strategic Planning guidelines; develop Vietnam Country Plan (SP&B), Vietnam Business Plan & cascaded by Accounts
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Develop & Execute the CSR activities to build SIG brand
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Sustainability:
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Monitor & Report monthly or adhoc report for local movements on sustainability incl: government regulations, market trends, customers’ demand…
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Work with related partners to carry out the sustainability topics & target in local/ regional
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Develop & execute SIG sustainability plan with/without customers to ensure SIG target in Vietnam.
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Others:
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Work closely with customers & all front-line departments to monitor customers’ satisfaction & take responsibility on active NPS survey yearly.
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Develop & Execute internal MKT campaign – Well-being
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Support ad-hoc research
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Contact Details:
Chien (Charlie) Nguyen
Profession:
Industrial > Industrial manufacturing